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Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands

ebook
1 of 1 copy available

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising's overreach. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver?

Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you'll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.


Publisher: BookBaby

Kindle Book

  • Release date: June 1, 2021

OverDrive Read

  • ISBN: 9781544520766
  • Release date: June 1, 2021

EPUB ebook

  • ISBN: 9781544520766
  • File size: 2890 KB
  • Release date: June 1, 2021

1 of 1 copy available

Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising's overreach. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver?

Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you'll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.


  • Publisher:
    BookBaby

    Kindle Book
    Release date: June 1, 2021

    OverDrive Read
    ISBN: 9781544520766
    Release date: June 1, 2021

    EPUB ebook
    ISBN: 9781544520766
    File size: 2890 KB
    Release date: June 1, 2021

  • Kindle Book
    OverDrive Read
    EPUB ebook
  • English

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